Digital Marketing Veterans
Matthew and Elijah Kirsch are digital marketing veterans—and father and son.
Matthew brings over 25 years of leading digital transformation and growth for brands like DIRECTV, Walgreens, Dell, and the American Museum of Natural History. Elijah has spent 12+ years driving growth through performance marketing, leading Zonder for over 5 years and building marketing programs for startups and established companies across healthcare, automotive, and ecommerce.
Together, they've each been accountable for the metrics that matter: traffic, leads, revenue, ROAS, CAC, AOV, LTV—and so many more acronyms (so many!). They've built and led marketing, digital, ecommerce, analytics, CRM, martech and other technical teams. They help companies cut through complexity to build marketing that actually works.
What's in a name?
Zonder is an intentional misspelling of "sonder," a wonderful and quirky term coined by John Koenig, defined as the "realization that each random passerby is living a life as vivid and complex as your own." It serves as a reminder to us to be humble and look carefully, without assumptions.
25+ years leading digital strategy and transformation at major consumer brands. Former VP and SVP-level digital leader at DIRECTV, Walgreens, and Dell. Deep expertise in digital strategy, ecommerce, marketing technology, analytics, and organizational transformation for B2C companies.
12+ years of hands-on performance marketing. Founder of Zonder Marketing, with a track record of driving 20–30% revenue gains, growing organic traffic 23%, and expanding ranked keywords from 200 to 4,100+. Specialist in paid search, paid social, SEO/AEO, and analytics across B2C and B2B verticals.